Peggy Sirota
As one of the pioneers of “Lifestyle Photography”, Sirota is known for her heartfelt, emotional, evocative, slice-of-life imagery, always revealing something unexpected and exceptional from her subjects, young and old.
Peggy has photographed some of the most famous personalities, and her portraits have landed on the covers and pages of GQ, Vanity Fair, Rolling Stone, Variety, Interview, British Vogue, Glamour, Cosmopolitan, Ebony, New York Magazine, ESPN, Numéro Homme, Vogue Bambini, and many more.
She has directed commercials and photographed campaigns for Apple, Nike, L’Oreal, Volvo, Amazon, Netflix, Mercedes, Disney, Sony, Levi’s, NBCUniversal, MasterCard, Microsoft, CoverGirl, Verizon, Warner Bros., Discovery, Olay, The Coca-Cola Company, MLB, Anthem Blue Cross, GAP, Roxy, T-Mobile, Neiman Marcus, Motorola, Dove, Virgin, Glossier, NFL, Barney’s, Patek Philippe, Zegna, and Toyota, amongst many others, including the widely celebrated Banana Republic and Clinique Happy spots.
Sirota’s photo series GUESS WHO? is an interactive book of celebrity-in-disguise portraits, published in Germany by Steidl. Peggy challenges the reader to decipher the identity of her subjects, with all profits going to AIDS Project LA… #2 is in the works!